I’m moving into Article Marketing big time these days. But what exactly IS article marketing?
Article Marketing is really two, count ‘em, TWO concepts in one!
First: “Article Marketing” means driving traffic to one or more web pages using articles. Since you can post articles, blog entries, web pages, and and a bunch of other places - the term “Content Marketing” maybe more accurate. For now I’ll stick with using the term “Article Marketing”. Though you may check back as I expand this concept into full-blown “Content Marketing”.
It wasn’t long ago when you could post an article or two on a few article directories with an affiliate link and rake in some - sometimes a lot of - cash. This is not so true anymore… which leads to the second phase of Article Marketing…
Secondly: Article Marketing refers to promoting your articles - think if it as writing a book. First you write the book and get it published but if you fail to promote the book - do interviews, get your book reviewed, hold signing events and so forth then your book is doomed to end up in the bargain pile in short order. So…
You get busy and get promoting. This second phase of article marketing is much like this except you use tools techniques more geared to the Internet such as blog commenting, forum posting, and social bookmarking. The idea is to get the article in front as many people as possible so they will click on your link and drive traffic to the pages of your choice.
I’ll post more on this in the weeks to come and you are welcome to follow my progress - nicks and cuts and all - as I proceed. Feel free to jump in with your own comments and observations.
God bless,
Andy
