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	<title>Copy Tactics &#187; Testing</title>
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	<link>http://copytactics.com/blog</link>
	<description>Increasing Sales With Advanced Copywriting Tactics</description>
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		<title>Results are in&#8230; Kinda and a Personal Confession</title>
		<link>http://copytactics.com/blog/results-are-in-kinda-and-a-personal-confession/</link>
		<comments>http://copytactics.com/blog/results-are-in-kinda-and-a-personal-confession/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 10:49:22 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Tactical Copywriting]]></category>
		<category><![CDATA[Testing]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[Virtual Sales Agent]]></category>

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		<description><![CDATA[Last I wrote, I was going to test the Virtual Sales Agent (VSA). I know it&#8217;s been a while, more on that in a moment&#8230;
What about the test? In the markets I tested them in (non-Internet Marketing) the VSA didn&#8217;t fare so well.  As a matter of fact I noticed no increase in optins or [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>40% Increase in Online Sales?</title>
		<link>http://copytactics.com/blog/40-increase-in-online-sales/</link>
		<comments>http://copytactics.com/blog/40-increase-in-online-sales/#comments</comments>
		<pubDate>Mon, 14 Jul 2008 12:03:57 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[Dave Guindon]]></category>
		<category><![CDATA[Sales Bot Generator]]></category>
		<category><![CDATA[Virtual Sales Agent]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/40-increase-in-online-sales/</guid>
		<description><![CDATA[Maybe you&#8217;ve seen this claim. Maybe not. At first glance the statment is impressive but there is also room for a great deal of skepticism. And there should be. Before I delve into this particular claim, how about we lay some groundwork for such claims in general?
One of the first questions I always ask is [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Copywriting Testing Mistake Number One!</title>
		<link>http://copytactics.com/blog/copywriting-testing-mistake-number-one/</link>
		<comments>http://copytactics.com/blog/copywriting-testing-mistake-number-one/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 19:10:40 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[multivariate testing]]></category>
		<category><![CDATA[split testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/copywriting-testing-mistake-number-one/</guid>
		<description><![CDATA[Yesterday someone mentioned to me he made some wholesale changes to his web site and he hasn&#8217;t seen a sale since! That happens. I told him to immediately put up his old page back.  If he hadn&#8217;t saved the old page he could have face disaster. Sure, he may be able to reconstruct it eventually [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/copywriting-testing-mistake-number-one/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Magic of Conversion released</title>
		<link>http://copytactics.com/blog/magic-of-conversion-released/</link>
		<comments>http://copytactics.com/blog/magic-of-conversion-released/#comments</comments>
		<pubDate>Sun, 02 Mar 2008 00:27:03 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[internet marketing]]></category>
		<category><![CDATA[sales techniques]]></category>
		<category><![CDATA[split testing]]></category>
		<category><![CDATA[tactics]]></category>

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		<description><![CDATA[Here&#8217;s a video entitled &#8220;The Magic of Conversion&#8221; detailing the basics of sales page split testing and conversions. This is the &#8220;down and dirty&#8221; version. I expect to have somewhat more polished version shortly.
Well I can&#8217;t figure how to get the &#8220;pretty&#8221; player to work here either so here&#8217;s a link to it.
The Magic of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Validated!</title>
		<link>http://copytactics.com/blog/validated/</link>
		<comments>http://copytactics.com/blog/validated/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 11:32:19 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[market testing]]></category>
		<category><![CDATA[sales page testing]]></category>
		<category><![CDATA[split testing]]></category>

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		<description><![CDATA[Just opened Rich Schefren&#8217;s email. Below is a video of Mike Filsaime talking about his experience with Gary Halbert.
All I can say is I&#8217;m beginning to feel like I&#8217;ve actually learned something!
Check it out (You may have to go to the full post to get a clickable link)
http://www.strategicprofits.com/blog/mike-filsaime/
Conference Update: The #1 Thing To Test In [...]]]></description>
		<wfw:commentRss>http://copytactics.com/blog/validated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Expert Copywriting Opinions Free&#8230;</title>
		<link>http://copytactics.com/blog/expert-copywriting-opinions-free/</link>
		<comments>http://copytactics.com/blog/expert-copywriting-opinions-free/#comments</comments>
		<pubDate>Tue, 26 Feb 2008 00:23:07 +0000</pubDate>
		<dc:creator>Andy</dc:creator>
				<category><![CDATA[Testing]]></category>
		<category><![CDATA[expert copywriting opinions]]></category>
		<category><![CDATA[sales letter critiques]]></category>
		<category><![CDATA[sales page testing]]></category>

		<guid isPermaLink="false">http://copytactics.com/blog/expert-copywriting-opinions-free/</guid>
		<description><![CDATA[Actually you can&#8217;t &#8220;buy&#8221; real expert opinions on copywriting. Why not? Because (IMHO) real expert opinions come from the marketplace not so-called &#8220;experts&#8221;. That includes myself even though I feel I have a lot more to learn about copywriting than I know.
Here&#8217;s the thing&#8230;
Go to any forum where copywriting is discussed and you&#8217;re likely to [...]]]></description>
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		<slash:comments>0</slash:comments>
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