Anatomy of a Sales letter - “The Mouse Terminator”

Just in case you’re curious “The Mouse Terminator” doesn’t exist.  I chose this “product” for several reasons. One I think we had a mouse problem at the time :-).

Many of you may have heard the saying “Build a better mousetrap and the world will beat a path to your door.”

Nice saying. I disagree. If nobody knows about your mousetrap who will buy it? Marketing is mostly the process of spreading the word.

Sales copy is your message.

The nice thing about writing sales copy for a product you devise out of thin air is it can be as perfect as you want.  Real life and real copy isn’t that easy.

Now about the letter itself…

It’s not complete by any means but it has all the basic parts. Want to add audio or vidio? Go for it! What about side boxes (a form of Johnson box) ,  More sub heads,  PPS’s and well the list goes on.

You can absolutely add all those things and more. My intention here was not to present the “Ultimate Sales Letter” because I don’t think such a thing exists. I also don’t think it’s necessary. Quite frankly, if I still had a mouse problem and I saw this letter, I’d probably buy it myself.

If the letter is sufficient to tell your story - to ask for and get the sale enough to make a reasonable profit - then it is a good start.

My advice is to build your basic letter first. Once it’s up and running profitably then you can work in the bells and whistles to crank up sales even more.

By the way, the letter is on a separate page because I could not get the format to work to my satisfaction in Wordpress so here’s the link

Anatomy of a Sales Letter

God bless,

Andy

Bookmark It

Hide Sites