4 Tips for Better Sales Copy

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If you sell anything online chances are you’d sell more if you could… right? Since your sales page is really your online sales representative it only makes sense to make sure it does the best possible selling job for you. Here are 4 tips to improve any sales page.

Should You Really put your best foot forward?

Before answering that, you should know by your “best foot”, I’m talking about your best information - NOT - just looking good. So should you give away your best stuff? Absolutely! Why?

Because this establishes your authority immediately and that separates you from any competition. It also showers you with credibility which is something you’d pay a fortune for if you could buy it.

Plant questions in the readers mind to maintain interest.

Our brains are hard wired to answer questions. In the previous section, I asked a question. One reason was to demonstrate this point but there was another reason too. If I said “Put your best foot forward” you would have immediately shut me out because you already “knew” what I was going to say. By posing the question you not only kept reading but you also kept searching. And that’s something any writer wants from a reader. But there’s more…

Give your visitors a ride

Joe Sugarman talks about writing copy that becomes a slippery slope for readers. Each part of the letter is designed to move the visitor to the next part until they reach the ultimate conclusion. Usually the order button where there is nothing left to do but buy. And no reason not to buy. Your subheadlines, bold and highlighted text should help. Structure these elements so they make it easy for scanners to zip through your sales page but compelling enough to make them take notice. Do this by pointing out key phrases offering irresistible benefits or designed to invoke curiosity.

Be Clear on What YOU Want!

How many people visit your site and leave because they don’t have a clue about what you want them to do? Too many sales pages never make it clear what they are selling much less what they expect out of the customer. If you want an order ask for the order. If you want a name ask for it. Give compelling reasons in form of benefits as to why they should do what you want but don’t beat around the bush - state what you want from the visitor.

By putting your best foot forward, planting questions in readers minds, giving them a ride and showing what you want them to do you’ll increase visitor response to your web page dramatically and make a huge impact on your bottom line.

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