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Entries from August 2010 ↓
Test post
August 28th, 2010 — Tactical Copywriting
Click the Orange Button
August 6th, 2010 — Tactical Copywriting
Warning! Copyrighting heresy straight ahead.
Yes, that’s right. Not only have I become a heretic myself, I urge YOU to do the same! What in melted snowball land am I talking about?
Just got an email from a marketer I know and like. We’ve dealt together in the past – nothing big but every bit of personal contact helps. Anyway, he sent his list an email promoting an item of some interest to me, but that’s not what got my attention. He said “all the marketers” have gone to orange order buttons because they work best in tests. I say BUNK!
That’s right… pardon my language but this is pure crapola. Why?
Because those marketers probably didn’t test YOUR market!
Does that mean orange button won’t work for you? Not at all. What I’m saying is be daring – test it. But don’t stop there…
Test other button colors too. Test different button texts – Try “Download Now!” or “Click here to download” or… something else.
The fact is unless you stretch the envelope you’ll never break out of the box. (How’s that for a mixed metaphor?)
What’s stopping you from testing? Please comment below.
God bless,
Andy
