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Is thers such a thing? Well yes and no…
I’ll be the first to admit there are days when stuff just isn’t flowing the way I want it to. I write something and set it aside and sometimes I never get back to it. Today is such a day for me.
On the other hand I NEVER sit and stare at an empty screen. Okay, almost never. So what do I do?
I write something. Anything. And I keep writing until I either have something of value or it’s time to quit. So what good does that do me?
First of all it keeps me from claiming I’ve got “writer’s block”. I’m writing even if it’s not worth the cyberpaper it’s written on. Plus…
I almost always get something out of my musings - even if it’s just a list of ideas. I often end up with something worth editing. So what can you do? Here’s some 4 ideas you can use if your stuck…
Make lists. List everything about your product you can think of. It doesn’t take any creativity to do it and you need to have a list.
Write a page from your swipe file. Or use my swipe file if you like. You’ll find it at the “Hot Sales Letters” link to your right.
Edit something. Check over your sales page for typos, awkward sentences and such. If you can’t find anything readi it out loud. You’ll be surprised how different you page sounds compared to how it reads.
Re-write something. Pick an element from your sales page and re-write it. Even if you don’t have it in you to re-write the whole thing, look for one or two words you can improve upon.
All this should get your juices flowing or at least stop the flood of excuses. The fact is “writer’s block” is a self-fueling, self-fulfilling (or unfulfilling) concept that just adds fuel to your procrastination fire. Don’t let it.
God bless,
Andy
