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Long title. Oh well guess that says it all. They published my blog post on what to do first when building a sales letter.

Check it out: http://www.salesmanagement20.com/profiles/blog/show?id=1984937%3ABlogPost%3A1763

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Here’s a video entitled “The Magic of Conversion” detailing the basics of sales page split testing and conversions. This is the “down and dirty” version. I expect to have somewhat more polished version shortly.

Well I can’t figure how to get the “pretty” player to work here either so here’s a link to it.

The Magic of Conversion

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